Wiki Food
From Idea to Series A: Food-Tech Platform Launch and Scale
End-to-end support launching a food-tech marketplace from concept validation through Series A funding and market expansion.
Challenge
Founders had validated market demand but lacked execution roadmap, technical infrastructure, operational processes, and investor-readiness positioning.
Approach
Developed go-to-market strategy grounded in customer research, built core platform (supply management, fulfillment, customer acquisition), established operational playbooks, prepared investor materials.
Execution
Product launched 16 weeks after engagement. Scaled team from 3 to 25. Established market presence across initial city. Secured Series A funding at profitable unit economics.
Impact
Series A funding raised at 3x valuation, reached profitability in month 18, expanded to two additional cities, 5K+ daily active users, healthy unit economics demonstrating market viability.